Canada hotel market report

2024 review and 2025 outlook

Westin Bayshore

Image for Westin Bayshore
  • Location: Vancouver, BC
  • Client: Starwood Capital Group
  • Size: 499 rooms
  • Service Type: Investment sale

Our internal team comprised of hotel experts and local commercial real estate brokers recognized that the investment market was primed for this hotel and it would be aggressively pursued due to its location in the desirable area of Coal Harbour in downtown Vancouver. We believed sale proceeds would exceed market value for the property based on its future development potential despite restrictive zoning in place. We proactively approached the owner and presented our ideas. From there, we were approved to approach a small number of potential investors to support our findings which led to our listing of the hotel.

The marketing material placed an emphasis on the current income of the property along with the exceptional potential for mixed-use redevelopment despite a lack of zoning in place. That was a risk that the new owner would have to accept. Our competitive, three round process achieved sale proceeds beyond expectations to a first-time hotel buyer resulting in a price at 2.3x book value.

Key highlights

1.

Significant stabilization

The Canadian hotel industry experienced a significant stabilization in 2024, as national occupancy levels returned to pre-pandemic norms

 

2.

$1.3 billion in hotel transactions

In 2024, major Canadian markets – including Vancouver, Calgary, Edmonton, Toronto, Ottawa, and Montreal – recorded nearly $1.3 billion in hotel transactions, marking a 46% increase from the previous year and an 88% surge compared to 2019.
3.

Moderate growth in 2025

The market performance in 2025 is expected to reflect stabilized levels through the year with moderate growth in both ADR and occupancy.

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